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Oct 2009

Wostok is a recent addition to the range of independent brands that make up a significant portion of the beverage market in Germany, and they are already successfully carving out their market share. Coming out of Berlin, the brand's image is an intelligent mix of unconventionality, Soviet nostalgia and lighthearted humor.

After successfully concepting and developing a website for Wostok. Joris Van Velzen, the brand's owner, came back and commissioned me to produce a couple of posters, to promote the drink within the bars and cafes that stock his drink, and generally help increase customers' brand awareness of his new drink.

The brief was for the posters to continue with the 'cut and paste' aesthetic I developed for the site, for them to be eye-catching and fun and that they work on both an A2 and A3 format.

Role: Art Direction & Design

Case Study: The branding of InfoMotion

InfoMotion is a new player in the Enterprise Resource Planning field. Based in Melbourne, they were starting up a new business from scratch, and initially came to me just for web design, but soon handed over the entire responsibility for the development of their brand.

“After a short time it became clear to me that Tim's expertise and knowledge extended well beyond design alone and that he could be well utilised to help build InfoMotion's brand and corporate image both now and well into the future.” Robert Frandsen

My goal was to create a brand that stood out in relation to InfoMotion's competitors, without alienating their largely 'traditional thinking' customer base. A brand that reflected the young, dynamic and innovative nature of the company, but would not date quickly because it was too 'trendy'.

As part of a normal branding process they were asked to analyze their competitors, define their target market and state what differentiates their business.

This was achieved by combining questionaries with a short series of meetings, aimed at eliciting their core values and deepened my understanding of their industry and company.

“Tim took the time to understand why we were launching a new company and probed us on important questions about InfoMotion” Robert Frandsen

From there the founders of InfoMotion were engaged throughout the design process making sure they were satisfied and agreed with where I was taking the design at all times.

After a month of hard work we ended up with a suite of promotional material that not only perfectly represented their company, but also established a solid brand image for the major technology solutions business, that the see themselves becoming in the future.

What is soneu about?

Tim Neumann is soneu

Tim Neumann is an Art Director, a Designer and a Developer.

With over 9 years of experience in the world of online media and advertising, I am still inspired by the possibilities of design and marketing. I always want to push my own boundaries with every piece of work I do, and I still get excited every time I sit down to concept a new website, or talk to a client about their new product or business.

soneu is not just myself, it also consists of a small group of talented freelancers whose services I call upon when necessary to help make my ideas become a reality.

Although soneu is not a full service agency. With my years of experience freelancing for major agencies like Wunderman, Clemenger, McCann Erickson and MCM Entertainment, I understand what it takes to make a convincing piece of communication, how to build an effective brand image and deliver engaging online content.

As soneu doesn't have a sales team, managers, receptionists or a cleaning lady, you can be sure that every dollar you spend goes into making the best work possible for your business.

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I have always been interested in Art and image-making, and actually studied Visual Arts at RMIT in Melbourne in 1996/97.

Although I don't really conceive myself as being an artist, image-making is still a part of the core of what do as a Art Director and Designer.

I am deeply interested in the power of images. How they reflect our human condition. How they create alternate realities. How they open up the possibility for us bypass part of our rational experience.

Most importantly though, I am interested in how we connect with and interpret them, how they operate in telling us stories, and how they leave behind both rational and emotional traces of others' perceptions, thoughts and feelings.